![]() Rory Gillen, co-founder of Merrion Capital and now running, is also a fan of simple dividend strategies. Studies have also found outperformance in Finland, China, Thailand and, spectacularly so in Japan, where returns averaged 13.6 per cent between 19, compared to 3.97 per cent for the Nikkei. The Dogs of the Dow strategy, which simply buys the 10 highest-yielding Dow Jones Industrial Average stocks each January, easily beat US indices over a multi-decade period. Beating the market Given so few investors beat the market, it's ironic that long-term outperformance has been generated by the simplest of strategies. By simply sticking to low-cost index funds, the "know-nothing investor can actually outperform most investment professionals", says Buffett.
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